Vogue Magazine March 2024 Miuccia Prada

Prada is, at heart, a family business. The Prada-Bertelli family dynamic is discussion, debate, dialectics. Conversations with Prada and her husband and son veered easily into the heavyweight territory of philosophy and philology. According to Lorenzo, different views produce a better synthesis. (Lorenzo also said that it was quite hard to change his mother’s mind—unless he had a very well-prepared argument.)